Why the yacht?

5 Reasons why Sightpath uses the image of a yacht:

  1. The ocean represents a wide expanse of opportunity – just like the marketplace – there are no signposts to guide you or lane markings to restrict you.

  2. A strong wind and heavy waves have the power to carry you or crush you – just like the marketplace – you have to learn to harness the power to your advantage.

  3. On the high seas you have to decide where you’re heading and how best to use the prevailing winds and tides to get there – just like the economic climate.

  4. An ocean yacht under full sail is a powerful image of progress.

  5. A yacht is an icon of aspiration and success.