Why the yacht?
5 Reasons why Sightpath uses the image of a yacht:
- The ocean represents a wide expanse of opportunity – just like the marketplace – there are no signposts to guide you or lane markings to restrict you.
- A strong wind and heavy waves have the power to carry you or crush you – just like the marketplace – you have to learn to harness the power to your advantage.
- On the high seas you have to decide where you’re heading and how best to use the prevailing winds and tides to get there – just like the economic climate.
- An ocean yacht under full sail is a powerful image of progress.
- A yacht is an icon of aspiration and success.